2011年4月4日星期一

Kirk Originals Eyewear ~ London Flagship !!

Kirk Originals eyewear company opened its London flagship store on Conduit Street 
London-based Campaign designed the pared-down, dramatic retail environment of the 66 square-meter boutique.

The black-and-white color palette, only one eyewear wall with 187 “heads” for frames, and practically no furnishings ensure that customers will focus on the eyewear, not the trappings. Eye examinations and fitting take place in the basement, away from the main display space. Large graphics of winking eyes in the window speak the same, clear language leaving no doubt about what they sell.
Kirk Originals眼鏡在倫敦開張旗艦店,空間充滿透視度的店面可見牆上187對眼睛突兀而出,每對眼睛呈現不同神彩,彷彿在灰色三度空間中活靈活現的臉龐,衝突感也營造出人群視線的焦點,門口櫥窗內的裝置藝術與店內設計相呼應,具有強烈風格之店舖乍現街頭。

品牌之所以受人喜愛的原因,除了著重鏡框的設計感之外,還使用最新的lenticular printing科技,當你用不同角度看物品時,移動時就會留下殘影,讓視覺更富動感!!



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